Pride & Joy is a full-service children’s personal shopping and consulting company. From seasonally updating your children's closets and choosing special occasion outfits to that last minute baby gift for your co-worker, we bring convenience, quality and style together for busy families in New York and beyond.

As a former professional nanny, our founder accompanied her charges to dozens of parties, play dates and the ever fateful, school interviews, every year. There were always children that stood out in her mind. But more often than not, it was the impeccably and suitably dressed child that really made an impression.

Pride & Joy was launched with the hope of relieving parents of the stress and time consuming job of shopping for gifts, baby gear and of course clothing for those ever-growing children. We are especially passionate about helping first time parents’ set-up the baby’s nursery and pick-out their first stroller, car seat or bassinet. We combine our extensive knowledge of the very best boutiques and our years of experience working with and buying for children so that our clients can pride themselves in making sure their children look their best.